Gabrielle Gibson
UX designer

Meet Gregg
UX Research

Meet Gregg


This research is to understand current networking trends and find the pain points business professionals experience while creating a referral network. This will help Meet Gregg bridge the gap between business professionals and improve current practices.


The client came to my team to understand issues that they are having trying to gather business owners and professionals. They wanted us to collect obstacles these individuals are having when trying to refer each other and socially network.


Guiding Questions:

  • Learn what values are important when creating a business relationship.

  • How do business professionals currently establish business relationships?

  • What merits do business owners see in other businesses that would encourage them to refer to the other?

  • Learn about the obstacles business owners and professionals face while creating business relationships.

  • Gain insight into the pain points business professionals experiences while creating a referral network.


We created an online survey that screened people that fit the criteria of Meet Greeg's end users. Once we determined our finalists, they were prompted to do one-on-one interviews where we were able to dive deeper into the nuances of their success or non-success when networking.

My Role

UX Researcher, Peer Review

Project Duration

6 weeks


Team of 4


Miro, Otter, Zoom, Google Collaboration Tools



  • Understand the Want & Need

  • Understand Team Dynamics

  • Divide Responsibilities


  • Survey

  • Interview Script

  • User Interviews

  • Pain Points


  • Affinity Mapping

  • Create Personas

  • How Might We Statements


  • Key Findings

  • Final Presentation

Meet Gregg

Screener Surveys

We created a screener survey to find participants that fit our target audience.

User Interviews
Meet Gregg

User Interviews

After changing the demographic, we were able to find 7 participants to do 15 - 20 minute user interviews.

Participants ranged from ages 22 to 35 and worked in the tech, sales, social work, and health & wellness industries

Pain Points

  • Communicating online can be hard since it’s not as personable, this can make it challenging  for users to communicate their point across when it comes to sending emails/ messages

  • When attending online events it can be difficult to make connections in a group setting, many prefer meeting one on one

  • Many join groups through social media but with a large number of people and content being published many end up falling off from the groups

Meet Gregg

Affinity Mapping

After interviewing the 7 users we categorized the discussion points to get a grasp on what all interviewees mentioned at a glance. This mapping is a definite segway to help us get the high-priority users also known as personas.

Meet Gregg


The Business Opportunist

They are currently in the workforce and are always on the move for the next business opportunity. They will want to be paired with people who can help them meet their business goals such as sales, marketing, etc.

Meet Gregg

The Knowledge Cultivator

They are seeking knowledge and insight, they want to connect with different business professionals and don’t expect anything out of a business relationship other than a genuine connection.

Meet Gregg

The Industry Novice

These are new grads who are entering the workforce and are seeking guidance/mentorship from business professionals in their industry. They will typically want to be paired with professionals in the roles they are seeking or in more senior roles.

How Might We Statements

How Might We Statements are brief questions that identify problem areas found during the research process. The HMW statements could be utilized for brainstorming opportunities during redesign. Below are the brainstorming questions we want to identify:

  • HMW include additional industries to avoid a restricted audience?

  • HMW encourage in person meet ups for a more personalized experience? 

  • HMW diversify our offerings so that beginner to experienced professionals are embraced? 

  • HMW ensure companies are matched with industries that they would like to be matched with?



Below is a visualization of what came about after this UX Research case study. After having generalized information and assumptions of what users may want we were able to get a concrete understanding and answers to the client's three main questions below.

Meet Gregg